The Future of AI in Marketing: Beyond Automation to Strategic Intelligence
According to recent reports, 86% of agencies expect growth in AI adoption, making it the dominant technological trend in marketing for 2025. More specifically, the transformation from tactical AI use to strategic applications is reshaping how brands engage...
Social Commerce Revolution: How Shopping Within Social Platforms is Changing Consumer Behavior
Social commerce has emerged as a primary purchase motivator for 43% of consumers, particularly among Gen Z and Millennials, representing a fundamental shift in how people discover and purchase products.
The Rise of In-Platform Purchasing and Its...
The End of Third-Party Cookies: Building First-Party Data Strategies That Work
With Google finally phasing out third-party cookies, marketers are scrambling to develop alternative targeting and measurement approaches. This represents one of the most significant technical changes affecting digital marketing in years.
As...
Agentic AI: How Advanced AI Assistants Are Revolutionizing Marketing Automation
The evolution from generative AI to agentic AI (systems that can take autonomous actions) is creating new possibilities for marketing automation. Companies like Adobe have recently launched AI agents for their marketing platforms.
The...
The Vibe Marketing Revolution: How Emotional Resonance is Replacing Traditional Targeting
VCs are investing heavily in what’s being called “vibe marketing” – a $250 billion industry reshaping how brands connect with audiences through emotional resonance rather than demographic targeting.
Definition and Examples of Vibe...
